Social Media Marketing (4 Week Course) (Term 2 April 2021) (IW)
Create effective and engaging content, social media and PR strategies to help grow your business or brand.
The course will help you to understand the current social media landscape. Understand your target market and create a social media content strategy to target them using effective messaging and branding techniques.
We will deep dive into Facebook and Instagram and look at tools, tips and tricks to maximise growth and effectiveness, plus take a look at the current social media landscape to ensure you are speaking to your target audience clearly and effectively, so your message resonates.
Learn also to use analytics to track your progress and measure social media success as part of a wider content marketing strategy.
Class is best suited for people with their own business looking to create better content and build more engagement or someone interested in social media and wants to learn more for a potential career interest.
Week 1.Current Social Media Landscape.
We will look at Facebook, Instagram, LinkedIn, YouTube, TikTok and Clubhouse and talk about their role in your Social Media Strategy
Target Market; Ideal Client Profile.
We will explore how to identify your target market and workshop what it is for your business, or passion project.
Week 3. Social Media Strategy
We will look at how to bring together your strategy to focus on the core Social Media channels for your business to reach your target market. We will discuss the latest tools, tips and tricks to maximise on Facebook and Instagram.
We will look at how your analytics will help you understand your success. Diving into Facebook and Instagram Analytics and how to make meaning from data.
*Please ensure you have a Facebook, Instagram LinkedIn and Twitter account set up and make sure you can log on to it quickly on your phone and laptop for the classes. Please bring your phone and laptops.
Duration: 4 x 1.5 hour sessions, once weekly for 4 consecutive weeks
Date & Time: Wednesdays, 12:30 pm - 2:00 pm
- 21 April 2021
- 28 April 2021
- 5 May 2021
- 12 May 2021
Location: 186B Victoria Rd, Drummoyne
(2 hour free parking available at the Formosa Street carpark or IGA carpark and plenty of off-street parking eg. Renwick St)
About the teacher: Natalie Coulson is a mum of 3 and step mum of 1and the Founder& Director of Content Marketing and PR agency Amped Up Marketing and Communications. Natalie takes her understanding of running a small business and combines that with 20+ years in Marketing, media and PR to help solo business owners develop messaging and content strategies to build audiences and grow. Fine out more about Natalie.
Bookings must be made by 13 April 2021.
All classes come with our nanny service so you can learn a new skill and get some 'me time'. If you don't need babysitting that is fine also. Get 10% off with code: Childfree.